1. Effectiveness.  This Agreement is effective upon the receipt of a signed SOF from Client and the execution of said Agreement by both parties.  The license fee is due and payable within the Prescribed Time (as defined in Section 32 below) from the date of the SOF signed by Client. THIS AGREEMENT WILL TAKE PRECEDENCE OVER ANY TERMS AND CONDITIONS WHICH APPEAR IN CLIENT’S PURCHASE ORDER OR IN ANY DOCUMENTS INCORPORATED BY REFERENCE THEREIN.  No terms and conditions of any purchase order shall modify the terms and conditions of this agreement or add any additional or inconsistent terms for any reason or purpose whatsoever, regardless of any statement in the purchase order to the contrary and even if such purchase order is acknowledged or signed and returned by ARInsights.

2. Term.  Unless a different term is set forth in the SOF, the term (Term) of this Agreement is for a single twelve (12) month period commencing on the date identified on SOF unless earlier terminated in accordance with Section 4 below.

3. Extension of Term. Unless otherwise expressly provided in the applicable SOF, this Agreement shall not automatically renew and may only be renewed upon the mutual written agreement of both parties.

4. Termination. This Agreement may be terminated by ARInsights prior to the end of the Term (or any extended Term) (a) if Client fails to pay ARInsights any amounts due to ARInsights hereunder within ten (10) days after written notice; or (b) if Client is in breach of any non-monetary provision of this Agreement, and Client fails to remedy such breach within thirty (30) days after written notice.  This agreement may be terminated by Client prior to the end of the Term (or any extended Term) if ARInsights is in breach of its obligations of any provisions of this Agreement and if ARInsights fails to remedy such breach within thirty (30) days after written notice.  In addition, either party may terminate this Agreement (i) upon the institution of insolvency, receivership or bankruptcy proceedings or any other proceedings for the settlement of debts of the other party; (ii) upon the making of an assignment for the benefit of creditors by the other party; or (iii) upon the dissolution of the other party.  Client understands that the license fee paid by Client is an annual fee and will not be refunded in whole or in part in the event of termination of this Agreement, unless Client terminates this Agreement due to ARInsights’ breach.  In the event Client terminates this Agreement due to ARInsights’ breach then ARInsights will refund a pro rata portion of the license fee paid by Client.  In the case of free trials, no notice of termination is required by either party.

5. Billing.  License fees are due and payable within the Prescribed Time from the date of Client’s SOF.  All other charges billed to Client hereunder are due and payable within the Prescribed Time from the date of ARInsights’ invoice to Client.  All payments will be billed and made in U.S. Dollars.  ARInsights’ fees and charges are exclusive of all taxes, levies, or duties imposed by taxing authorities, and Client is responsible for payment of all such taxes, levies, or duties, excluding only United States (federal or state) taxes based solely on ARInsights’ income. If required by applicable law, ARInsights will invoice Client for such taxes and will remit such taxes to the applicable taxing authority.

Client agrees to provide ARInsights with complete and accurate billing and contact information.  This information includes Client’s legal company name, street address, e-mail address, and name and telephone number of an authorized billing contact.  Client agrees to update this information within 30 days of any change.  If the contact information Client has provided is false or fraudulent, ARInsights reserves the right to terminate Client’s access to the Products in addition to any other legal remedies.

6. Nonpayment; Remedies.  In addition to any other rights granted to ARInsights herein, ARInsights reserves the right to suspend or terminate this Agreement and Client’s access to the Products if Client’s account is delinquent for longer than the Prescribed Time (the account falls into arrears).  

ARInsights reserves the right to impose a reconnection fee in the event Client is suspended and thereafter requests access to the Products.  Client agrees and acknowledges that ARInsights has no obligation to retain Client Data and that Client Data may be irretrievably deleted if Client’s account is delinquent for longer than the Prescribed Time.

7. License.  ARInsights hereby grants to Client a non-exclusive, non-transferable license (the “License”) to use the Products in compliance with this Agreement, solely for Client’s internal business purposes and in accordance with all applicable laws and regulations.  Subject to Section 8, Client may use, copy and distribute the information contained in ARInsights’ ARchitect Influencer Database (“Analyst Database”) and materials derived from the use of the library, tools and methodologies in the Products solely for Client’s own internal use or for use by Client’s Users in performing services for Client.  Subject to the terms of this Agreement, Client grants to ARInsights the non-exclusive, worldwide, right to use, copy, store, transmit and display Client Data solely to the extent necessary to provide the Products as requested by Client.  ARInsights will not use Client Data for any purpose other than to provide the Products to Client provided that ARInsights shall have the right to collect, use and distribute aggregated information, analysis, statistics, and other data generated by the Products (or derived from the Client’s use of the Products) so long as ARInsights does not disclose any such data unless such data is in an aggregated form that would not permit a third party to identify the data as associated with the Client or any of its Users.   All rights not expressly granted to Client are reserved by ARInsights and its licensors.

8. License Restrictions.  The License does not include the right to and Client and Client’s Users will not: (a) sell, license, publish, distribute or disseminate any part of the Analyst Database or the ARInsights Content outside of Client’s business on a standalone basis or as part of any collection, product or service where the primary value of such collection, product or service is the Analyst Database ARInsights Content; (b) permit customers of Client or other third parties to distribute or disseminate copies of any part of the Analyst Database ARInsights Content except as part of performing services for Client; (c) create internet “links” to the Products or “frame” or “mirror” any ARInsights Content contained in, or accessible from, the Products on any other server, wireless or internet-based device; or (d) reverse engineer or decompile the Products, or access the Products in order to (i) build a competitive product or service, (ii) build a product using similar ideas, features, functions or graphics of the Products, or (iii) copy any ideas, features, functions or graphics of the Products.  For purposes of this Agreement, “ARInsights Content” means the research, reports, information, data, and analyses created, summarized or compiled by ARInsights, including but not limited to the Analyst Database, and included in the Products.  The information retrieved from the Products will not be retained in computer memory or in a database(s) except as permitted herein, and will not be stored, accessed, distributed or otherwise used by Client in any manner upon expiration or termination hereof. This obligation shall survive the expiration or termination of this Agreement.

9. Usage Prohibitions.  Client and all Users agree that they will not at any time (a) use ARInsights’ network to send unsolicited bulk and/or commercial messages over the internet (known as “spamming”) or maintain an open SMTP relay; (b) use ARInsights’ network to advertise, transmit, store, post, display, or otherwise make available child pornography or obscene speech or material; (c) use ARInsights’ network as a means to transmit or post defamatory, harassing, abusive, or threatening language; (d) forge or misrepresent message headers, whether in whole or in part, to mask the originator of the message; (e) access illegally or without authorization computers, accounts, or networks belonging to another party, or attempting to penetrate security measures of another individual’s computer system (often known as “hacking”), or engage in any activity that might be used as a precursor to an attempted system penetration (i.e. port scan, stealth scan, or other information gathering activity); (f) distribute information regarding the creation of and sending internet viruses, worms, trojan horses, pinging, flooding, mail bombing, or denial of service attacks, or otherwise engage in  activities that disrupt the use of or interfere with the ability of others to effectively use ARInsights’ network or any connected network, system, service, or equipment; (g) engage in activities that are illegal, including advertising, transmitting, or otherwise make available ponzi schemes, pyramid schemes, fraudulently charging credit cards, and pirating software; or (h) reverse engineer, decompile or disassemble any of ARInsights’ software.

10. Named Users.  For purpose of this Agreement, a “User” shall mean an individual employee of either Client or of an Approved Third Party.  The License granted to Client is for the specific number of Users represented in the SOF. For purposes of the foregoing, an “Approved Third Party” means a third party consultant, agency or service provider of Client who is either expressly listed in the SOF or who is approved by ARInsights in writing in advance.  Client shall ensure that its Users (including personnel of any Approved Third Party) use the Products, Analyst Database and the ARInsights Content solely on behalf of Client in accordance with this Agreement and Client shall be liable for any unauthorized use or disclosure of any of the Products, Analyst Database or the ARInsights Content by any such User.

11. View Only License.  If a “View only” license is indicated on the SOF, then Client will be permitted “view only” access to the Products, and the User will not be licensed to enter Client Data into the Product database.

12. Inclusions.  ARInsights will provide to Client as part of the License granted hereunder: (a) necessary access; (b) updates to ARInsights Content if they become available during the Term if licensed hereunder; and (c) Support as described herein.  ARInsights agrees to make reasonable efforts to update the Products during the Term.

13. Support.  ARInsights’ Standard Support is included in the License. Telephone and email support is available from 8:00 a.m. to 8:00 p.m. U.S. Eastern Time (ET), Monday through Friday (excluding holidays).  ARInsights will normally respond to support requests within two (2) hours but we reserve the right to respond in as much as (2) business days of the request.  Support provided by ARInsights will not include services for problems arising out of (a) modification, alteration or addition or attempted modification, alteration or addition of the Products undertaken by persons other than ARInsights or ARInsights’ authorized representatives; or (b) programs or hardware supplied or owned by Client.

14. Confidentiality.  For the purpose of this Agreement, “Confidential Information” means non-public information disclosed by either party to the other party, either directly or indirectly, in writing, orally or by inspection of tangible objects, or to which the other party may have access, or any other information which a reasonable person would consider confidential and/or which is marked “confidential” or “proprietary” or some similar designation by the disclosing party or which is of a confidential nature even though not specifically so designated.  Confidential Information of ARInsights includes the Analyst Database, the ARInsights Content and all pricing in the SOF and Confidential Information of Client includes the Client Data.  Confidential Information will not, however, include any information that (i) was publicly known and made generally available in the public domain prior to the time of disclosure by the disclosing party; (ii) becomes publicly known and made generally available after disclosure by the disclosing party to the receiving party through no action or inaction of the receiving party; (iii) is already in the possession of the receiving party at the time of disclosure by the disclosing party, as shown by the receiving party’s files and records; (iv) is obtained by the receiving party from a third party without a breach of the third party’s obligations of confidentiality; or (v) is independently developed by the receiving party without use of or reference to the disclosing party’s Confidential Information, as shown by documents and other competent evidence in the receiving party’s possession.  Each of the parties agrees: (a) not to disclose any of the other party’s Confidential Information to any third parties except as mandated by law and except to those personnel who have a reasonable need to access such information, and who are bound by confidentiality obligations no less stringent than those set forth in this Agreement; (b) not to use any of the other party’s Confidential Information for any purposes except as permitted herein or to carry out such party’s rights and responsibilities under this Agreement; and (c) to keep the other party’s Confidential Information confidential using the same degree of care such party uses to protect its own confidential information; provided, however, that such party shall use at least reasonable care. If a party is required by law to disclose the other party’s Confidential Information, it will promptly notify the other party (providing notice prior to disclosure if permitted by law), and provide reasonable assistance in seeking protection of such Confidential Information. Upon termination or expiration of this Agreement the receiving party will promptly return or destroy all of the disclosing party’s Confidential Information in its possession.  This section shall survive termination of this Agreement.

15. Ownership of Products.  Client agrees that ARInsights or its licensors (where applicable) own all right, title and interest in and to the Products and the ARInsights Content and this Agreement does not transfer to Client any intellectual property rights to the Products, ARInsights technology, ARInsights Content or to any trademark, service mark, trade name or other intellectual property right of ARInsights or its licensors, except for the use rights expressly granted in this Agreement.  This Agreement is not a sale and does not convey any rights of ownership in or related to the Products, ARInsights technology, ARInsights Content or intellectual property owned by ARInsights or its licensors to Client.  The ARInsights name, the ARInsights logo, and the product names associated with the Products are trademarks of ARInsights or third parties, and no right or license is granted to use them.

16. Client Data.  Client may enter its own data and information (“Client Data”) into a database included in the Products.  Such Client Data will be confidential and protected from unauthorized access by ARInsights and third parties as provided in Section 19 (Security).  Client Data does not include any ARInsights Content or other ARInsights proprietary information.  Client owns all right, title and interest in and to such Client Data.  Client, not ARInsights, will have sole responsibility for the accuracy, quality, integrity, legality, reliability, appropriateness and copyright of all Client Data, and ARInsights is not be responsible or liable for the deletion, correction, destruction, damage, loss or failure to store any Client Data caused by Client actions. 

17. Return of Client Data.  Upon thirty (30) days written notice prior to the expiration of the Term, Client may request that Client Data be extracted from any database included in the Products.  ARInsights will provide such extracted Client Data to Client in electronic form.  In the event that Client terminates this Agreement (other than by reason of Client’s breach), ARInsights will make available to Client an electronic file of Client Data within thirty (30) days of termination notice if Client so requests.  ARInsights reserves the right to withhold, remove and/or delete Client Data without notice for any breach, including, without limitation, Client’s non-payment.  Upon termination for breach, Client’s right to access or use Client Data immediately ceases, and ARInsights has no obligation to maintain or forward any Client Data.  Client acknowledges that ARInsights has no obligation to retain Client Data after termination, and may delete such Client Data at any time after thirty (30) days following termination or expiration of this Agreement.

18. Client Data Storage Fees.  The maximum disk storage space provided to Client at no additional charge is a cumulative of fifty GB.  If the amount of disk storage required exceeds this limit, Client will be charged the then-current storage fees for such additional amount.  ARInsights will use reasonable efforts to notify Client when the storage volume reaches approximately 90% of the maximum; however, any failure by ARInsights to so notify Client will not affect Client’s responsibility for such additional storage charges.  ARInsights reserves the right to establish or modify its general practices and limits concerning storage of Client Data.

19. Security.  ARInsights will take reasonable measures to prevent unauthorized access to Client Data, including but not limited to firewalls, password protection and SSL encrypted transmissions.  ARInsights performs back-up of client data and ARchitect database on a nightly basis without hampering the performance or accessibility of ARchitect.

20. Maintenance.  Client acknowledges that ARInsights’ internet hosting service will periodically perform maintenance of its systems.  ARInsights will make commercially reasonable efforts to arrange such maintenance in “off-hours” or otherwise with prior notification of scheduled and to the extent reasonably possible, emergency maintenance procedures; however ARInsights cannot guarantee any specific advance notice or that any maintenance downtime will not interfere with Client’s use of the Products as maintenance performed by its internet hosting service is not within ARInsights’ control.

21. Delays; Outage.  ARInsights has no responsibility or liability for Client’s inability to use or access the Products due to (a) the failure of or connectivity interruptions with ARInsights’ internet hosting service or the internet service providers used by Client; (b) the failure or obsolescence of Client hardware.  ACCESS TO THE PRODUCTS MAY BE SUBJECT TO LIMITATIONS, DELAYS, AND OTHER PROBLEMS INHERENT IN THE USE OF THE INTERNET AND ELECTRONIC COMMUNICATIONS.  ARINSIGHTS IS NOT RESPONSIBLE FOR ANY DELAYS, DELIVERY FAILURES, OR OTHER DAMAGE RESULTING FROM SUCH PROBLEMS.

22. Use of Products.  Client is solely responsible for the use of or access to the Products by Client and all of its Users.  Client represents and warrants that neither Client nor any User will use the Products for unlawful purposes (including, without limitation, infringement of copyright or trademark, misappropriation of trade secrets, wire fraud, invasion of privacy, pornography, obscenity and libel), or to interfere with or disrupt other network users, network services, or network equipment.  If ARInsights has reasonable grounds to believe that Client or a User is using the Products for any such illegal or disruptive purposes, ARInsights may suspend or terminate Client’s access to the Products immediately upon notice to Client.  

23. Compliance with Agreement; Client Responsibilities.  Client is responsible to ensure compliance by all Users with this Agreement.  Client and Users may not use ARInsights’ network or Products in any manner that violates any applicable law, regulation, ordinance, treaty, and convention, tariff or this Agreement.  Client will: (i) notify ARInsights immediately of any unauthorized use of any password or account or any other known or suspected breach of security; (ii) report to ARInsights immediately and use reasonable efforts to stop immediately any unauthorized copying or distribution of Products that is known or suspected by Client or its Users; and (iii) not impersonate another User or provide false identity information to gain access to or use the Products.

24. Limited Warranty.  ARInsights represents and warrants that: (a) it has the right, power and authority to license the Products to Client pursuant to this Agreement; and (b) it will provide the Products in a manner consistent with general industry standards reasonably applicable to the provision thereof and that the Products will perform substantially in accordance with the online ARInsights help documentation under normal use and circumstances.

25. Disclaimer.  ARINSIGHTS AND ITS LICENSORS MAKE NO REPRESENTATION, WARRANTY, OR GUARANTY AS TO THE RELIABILITY, TIMELINESS, QUALITY, SUITABILITY, TRUTH, AVAILABILITY, ACCURACY OR COMPLETENESS OF THE PRODUCTS OR ANY CONTENT; ARINSIGHTS AND ITS LICENSORS DO NOT REPRESENT OR WARRANT THAT (A) THE USE OF THE PRODUCTS WILL BE SECURE, TIMELY, UNINTERRUPTED OR ERROR-FREE OR OPERATE IN COMBINATION WITH ANY OTHER HARDWARE, SOFTWARE, SYSTEM OR DATA, (B) THE PRODUCTS WILL MEET CLIENT’S REQUIREMENTS OR EXPECTATIONS, (C) ANY STORED DATA WILL BE ACCURATE OR RELIABLE, (D) THE QUALITY OF ANY PRODUCTS, SERVICES, INFORMATION, OR OTHER MATERIAL PURCHASED OR OBTAINED BY CLIENT THROUGH THE PRODUCTS WILL MEET CLIENT’S REQUIREMENTS OR EXPECTATIONS, (E) ERRORS OR DEFECTS WILL BE CORRECTED, OR (F) THE PRODUCTS OR THE SERVER(S) THAT MAKE THE PRODUCTS AVAILABLE ARE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS.  THE PRODUCTS AND ALL CONTENT IS PROVIDED TO CLIENT STRICTLY ON AN “AS IS” BASIS EXCEPT FOR THE WARRANTY IN SECTION 24.  ALL CONDITIONS, REPRESENTATIONS AND WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY OR OTHERWISE, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT OF THIRD PARTY RIGHTS, ARE HEREBY DISCLAIMED TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW BY ARINSIGHTS AND ITS LICENSORS.

26. Indemnification. 

(a) Subject to Section 26(c) below, ARInsights will defend Client and its officers, directors, employees and agents (collectively, the “Client Indemnitees”), against any claim, demand, suit or proceeding made or brought against any of the Client Indemnitees by a third party alleging that the Products infringe or misappropriate such third party’s intellectual property rights (a “Claim Against Client”), and will indemnify the Client Indemnitees from any damages (including reasonable attorney fees and costs) finally awarded against any of the Client Indemnitees as a result of, or for amounts paid by under a court-approved settlement of, a Claim Against Client.  If a Claim Against Client is brought or is likely, in ARInsights’ sole opinion, to be brought, ARInsights will, at its option and expense (A) obtain the right for Client to continue using the Products; (B) replace or modify the affected Products so that they becomes non-infringing (without loss of material functionality); or (C) upon notice to Client, terminate this Agreement or Client’s use of the affected Product, provided that in the case of (C) ARInsights promptly refunds to Client the prorated portion of any unearned pre-paid annual subscription fees paid hereunder for the affected Product. ARInsights’ obligations in this Section 26 do not cover third party claims to the extent such claims arise from: (i) any products, services, technology, materials or data not created or provided by ARInsights (including without limitation any Client Data), (ii) any part of the Products made in whole or in part in accordance to Client’s custom specifications, (iii) any modifications made to the Products by Client without ARInsights’ written approval (where the claim would not have arisen but for such modification), (iv) any combination of the Products with other products, processes or materials not provided by ARInsights (where the alleged damages, costs or expenses arise from or relate to such combination have avoided the alleged infringement, or (v) Client’s use of the Services is not strictly in accordance with this Agreement or any Documentation.

(b) Subject to Section 26(c) below, Client will defend ARInsights, and its officers, directors, employees and agents (collectively, the “ARInsights Indemnitees”) against any claim, demand, suit or proceeding made or brought against any or all of the ARInsights Indemnitees by a third party (i) alleging that the Client Data, or any use thereof, infringes the intellectual property rights or proprietary rights of others, or has caused harm to a third party or (ii) resulting from Client’s distribution of the Client Data via the Products including via electronic communications sent via the Products by Client to third parties (each, a “Claim Against ARInsights”), and will indemnify the ARInsights Indemnitees from any damages, reasonable attorney fees and costs finally awarded against the ARInsights Indemnitees as a result of, or for any amounts paid under a court-approved settlement of a Claim Against ARInsights.

(c) Each party’s obligation to indemnify the other party is conditioned on the party seeking indemnification:  (i) promptly notifying the indemnifying party in writing of any claim, suit or proceeding for which indemnity is claimed, provided that failure to so notify will not remove the indemnifying party’s obligation except to the extent it is materially prejudiced thereby, (ii) allowing the indemnifying party to solely control the defense of any claim, suit or proceeding and all negotiations for settlement; provided that the indemnifying party shall not settle any claim that requires the indemnified party to admit fault without the indemnified party’s prior written consent (such consent not to be unreasonably withheld or delayed), and (iii) giving the indemnifying party reasonable assistance in the defense and settlement of any claim, suit or proceeding for which indemnity is claimed.

27. Limitation of Liability.  IN NO EVENT WILL EITHER PARTY BE LIABLE TO THE OTHER FOR ANY LOSS OF DATA, LOSS OF PROFITS, COST OF COVER OR OTHER SPECIAL, INCIDENTAL, CONSEQUENTIAL, PUNITIVE OR INDIRECT DAMAGES ARISING FROM OR IN RELATION TO THIS AGREEMENT OR THE PRODUCTS, HOWEVER CAUSED AND REGARDLESS OF THEORY OF LIABILITY, THAT ARE INCURRED BY EITHER PARTY OR BY EITHER PARTY’S CUSTOMERS.  THIS LIMITATION WILL APPLY EVEN IF ARINSIGHTS HAS BEEN ADVISED OR IS AWARE OF THE POSSIBILITY OF SUCH DAMAGES.  IN NO EVENT WILL ARINSIGHTS’ LIABILITY FOR ANY CLAIMS ARISING OUT OF THIS AGREEMENT EXCEED THE AMOUNT OF FEES PAID BY CLIENT TO ARINSIGHTS UNDER THIS AGREEMENT.  Some states do not allow the exclusion of implied warranties or limitation of liability for incidental or consequential damages, so the exclusions set forth above may not apply to Client.

28. Local Laws and Export Control.  ARInsights provides services and uses software and technology that may be subject to United States export controls administered by the U.S. Department of Commerce, the United States Department of Treasury Office of Foreign Assets Control, and other U.S. agencies and the export control regulations of the European Union.  Client and all Users of the Products acknowledge and agree that the Products will not be used, and none of the underlying information, software, or technology may be transferred or otherwise exported or re-exported to Afghanistan, Burma, Cuba, Iraq, Iran, Libya, Sudan, or any other countries to which the United States and/or the European Union maintains an embargo (collectively, “Embargoed Countries”), or to or by a national or resident thereof, or any person or entity on the U.S. Department of Treasury’s List of Specially Designated Nationals or the U.S. Department of Commerce’s Table of Denial Orders (collectively, “Designated Nationals”).  The lists of Embargoed Countries and Designated Nationals are subject to change without notice.  By using the Products or ARInsights’ network, Client and all Users individually represent and warrant that it is not located in, under the control of, or a national or resident of an Embargoed Country or Designated National.  Client and all Users agree to comply strictly with all U.S. and European Union export laws and assume sole responsibility for obtaining licenses to export or re-export as may be required.

ARInsights’ website may use encryption technology that is subject to licensing requirements under the U.S. Export Administration Regulations, 15 C.F.R. Parts 730-774 and Council Regulation (EC) No. 1334/2000.

ARInsights and its licensors make no representation that the Products are appropriate or available for use in other locations.  If Client uses the Products from outside the United States of America and/or the European Union, Client is solely responsible for compliance with all applicable laws, including without limitation export and import regulations of other countries.  Any diversion of the ARInsights Content contrary to United States or European Union (including European Union Member States) law is prohibited.  None of the ARInsights Content, nor any information acquired through the use of the Products, is or will be used for nuclear activities, chemical or biological weapons or missile projects, unless specifically authorized by the United States Government or appropriate European body for such purposes.

29. Modification of Terms and Conditions. Only a written instrument that refers to this Agreement or the applicable SOF and that are duly signed by the authorized representatives of both Parties may amend this Agreement or such SOF provided, however, ARInsights reserves the right to modify this Agreement by posting a new Agreement on the ARInsights website (www.ARInsights.com) provided that such new Agreement will only be applicable for any SOF entered into after the date such new Agreement goes into effect and will not apply to any then current SOF.

30. Third-Party Applications. ARInsights may offer Third-Party Applications for use by Client in connection with its use of the Products that are governed by such third party’s terms and conditions. Such usage is optional and nothing contained herein requires Client to use any such Third-Party Applications. In order to use such Third-Party Applications, Client may be required to first agree to such third-party provider’s terms of use or similar agreement – which may be provided to Client by ARInsights via a clickwrap or similar agreement accompanying the Products.  Any use of the Third-Party Applications by Client and any exchange of data between Client and any third-party provider of the applicable Third-Party Application, is solely between Client and the applicable third-party provider and is governed by such third-party provider’s terms of use or similar agreement.  If Client elects to use the Third-Party Applications with the Products, Client acknowledges and consents that ARInsights may allow providers of those Third-Party Applications to access Client Data as required for the interoperation of such Third-Party Applications with the Products.  ARInsights shall not be responsible for any use, disclosure, modification or deletion of Client Data resulting from any such access by Third-Party Application providers and does not endorse such Third-Party Applications. ARINSIGHTS EXPRESSLY DISCLAIMS ANY AND ALL REPRESENTATIONS OR WARRANTIES RELATING TO ANY THIRD-PARTY APPLICATIONS. CLIENT WILL LOOK SOLELY TO THE THIRD-PARTY PROVIDERS OF THE THIRD-PARTY APPLICATIONS FOR ANY WARRANTY RELATED ISSUES OR OTHER CLAIMS RELATED THERETO. CLIENT’S USE OF THIRD-PARTY APPLICATIONS IS AT CLIENT’S OWN RISK. ARINSIGHTS WILL HAVE NO LIABILITY OR OTHER OBLIGATION OF ANY KIND ARISING OUT OF OR RELATED TO ANY THIRD-PARTY APPLICATIONS, INCLUDING ARISING FROM CLIENT’S USE OR INABILITY TO USE THIRD-PARTY APPLICATIONS.  For purposes of this Section “Third-Party Applications” means online, web-based applications and software products that are provided by third parties, interoperate with the Products, and are identified as Third-Party Applications in our Products, and the usage of which is governed by a separate agreement.

31. Privacy Policy.  Please see ARInsights’ Privacy Policy at https://www.arinsights.com/privacy-policy/

32. Prescribed Time.  As used herein, the “Prescribed Time” means 30 days.

33. General.

(a) Client may not assign any of its rights or obligations hereunder either directly or indirectly except with ARInsights prior written consent or in the case of merger or acquisition of Client.

(b) This Agreement will be binding upon and will inure to the benefit of the parties hereto and their respective successors and permitted assigns.

(c) All rights and remedies of the parties hereto are separate and cumulative.  The waiver or failure of either party to exercise in any respect any right or remedy provided herein will not be deemed a waiver of any further right or remedy hereunder.

(d) This Agreement will be subject to, governed by, and construed in accordance with the laws of Delaware, USA and controlling United States federal law without regard to conflicts of laws principles.

(e) Each of the parties consents and submits to the jurisdiction of the state and federal courts located in Delaware in connection with any suits or other actions arising between the parties under this Agreement, and consents and waives any objections to the venue of such action or proceeding in such courts.  The prevailing party in any legal action brought by one party against the other will be entitled, in addition to any other rights and remedies it may have, to reimbursement for its expenses incurred thereby, including court costs and reasonable legal fees.

(f) If any term, provision, covenant, or condition of this Agreement, or its application to any person or circumstance, is held by a court of competent jurisdiction to be invalid, unenforceable, or void, the remainder of this Agreement and such term, provision, covenant, or condition as applied to other persons or circumstances will remain in full force and effect.

(g) Any notice required or allowed under this Agreement will be deemed properly given if mailed first class postage prepaid to the parties at the addresses on the Service Order Form (SOF) or to any other address provided in writing by one party to the other.

(h) This Agreement, any Addenda and subject to Section 1 above, any Client’s purchase order relating hereto, constitute the entire agreement between the parties on the subject hereof and supersedes all prior or contemporaneous agreements, negotiations, representations and proposals, written or oral.

(i)  ARInsights will not be liable to Client should its performance under this Agreement be prevented, restricted or interfered with by reason of any circumstance or event beyond the reasonable control of ARInsights; provided that ARInsights uses its best reasonable efforts to continue, resume or substantially resume performance promptly on the end of the circumstance or event preventing performance.

(j) No joint venture, partnership, employment or agency relationship exists or is created between ARInsights and Client as a result of this Agreement or the use of the Products.

(k) The provisions of Sections 5 through 10, 15 through 18, 23 through 30, and 33, and any other provisions that by their sense and context are intended to survive, will survive the termination or expiration of this Agreement.