ANALYST PORTAL
Greatly extend your AR reach
No briefing? No problem
You can’t ever do as many briefings as you’d like. So enabling more analysts to access your company’s materials, on demand, is a highly cost-effective way to scale your program.
Help your analysts help themselves
The Analyst Portal is a valuable digital destination, where analysts can quickly and securely access useful, curated content about your business and solutions, and you can track the consumption.
CUSTOMER STORY
“The Analyst Portal helps IBM build relationships with a bigger segment of the analyst community — in a very efficient and scalable manner.”With its Portal, IBM reaches “10 times the number of analysts” it could otherwise communicate with.
DAN O'BRIEN
DIRECTOR OF ANALYST RELATIONS, IBM
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Reach more influencers
Instantly reach a wider universe of relevant analysts and other influencers: both those you don’t frequently talk to, as well as your core contacts.
Provide timely resources
Analysts can stay up-to-date on your company’s latest-and-greatest information, tailored to their interests and coverage areas, and receive automatic email updates when new, relevant content gets posted.
Reduce email
back-and-forth
Analysts can turn to your portal for access to briefing decks and other important updates. And when they’re seeking resources to support their research, they can tap the portal too.
Monitor activity and engagement
See which analysts and firms are engaging with your portal content — including when and how often — to gauge effectiveness.
CUSTOMER TESTIMONIAL
“The Analyst Portal has been really successful and helps us use technology to reuse content multiple times over — which also really helps us get our point of view out there with the analyst community.”JOELY URTON
SENIOR DIRECTOR OF ANALYST RELATIONS, SPLUNK
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Features
Branded for your business
Your portal reflects your corporate branding.
Easy for analysts to use
Navigating the portal and finding content is intuitive and familiar to analysts.
By invitation only
AR managers decide who has portal access — inviting analysts and other influencers, and also approving their access requests.
Access control
Among invited analysts, you can select which ones have access to which content.
Password-protected
Analysts and influencers are authenticated based on their information in the ARchitect database and a secure password.
Single sign-on
Analysts have the convenience to access multiple vendor Analyst Portals via single sign-on, enhancing your company’s visibility. Multiple top analyst firms even have SSO enabled through their corporate networks.
What analysts are saying
Thumbs up.”
You can post:
- Briefing presentations
- Product demos
- Event information
- Data sheets
- Case studies
- Company news
- And more
Media formats:
- Images — Insert PNG or JPG image files
- Video — Host or embed a video
- Files — Attach downloadable files
- Links — Link to your website, media coverage and more
Related resources
Other products and services
‘ARchitect’ your AR strategy
