As we reflect on 2024, our hearts are filled with gratitude for our incredible client community. Your active participation in our co-creation sessions, User Forum, learning sessions, webinars, and feedback discussions has been instrumental in shaping our software and services. We mean it when we say we couldn’t do this without you. And to those who’ve taken the time to share how our tools have positively impacted your businesses — your words fuel our passion and drive us forward. Thank you for being part of this journey.
It’s been a transformative year for ARInsights, marked by strategic focus, technological innovation, and a commitment to making our products more intuitive than ever. Our mission has been clear: to help analyst relations (AR) professionals achieve measurable impact while making their day-to-day work more efficient and effective. Let’s dive into how we’ve evolved to better serve the AR community.
Focusing on what matters most
In the fast-paced world of analyst relations, we know that efficiency and effectiveness are paramount. That’s why we’ve doubled down on our core products: ARchitect, Premium Content and Analyst Portal. This focused approach has allowed us to deliver significant improvements across our platform, ensuring each product addresses the fundamental needs of AR professionals – from managing complex workflows to fostering stronger analyst relationships to demonstrating program impact. By concentrating our efforts on these core offerings, we’ve been able to accelerate our innovation and deliver more value to our customers.
Turning data into intelligence
The most exciting developments this year have centered on how we’re helping AR professionals work smarter, not harder. We’ve leveraged AI technology to transform our vast repository of AR data into actionable intelligence. Here are some of the game-changing features we’ve introduced:
Analyst Impact Monitor
One of our most significant launches this year, the Analyst Impact Monitor, brings a new level of intelligence to Share of Voice (SOV) tracking. For AR pros who want deeper, more actionable reporting (without sinking hours and hours into it!), this tool provides:
- Real-time analysis of analyst mentions and sentiment across reports, briefings, blogs and social media
- Comprehensive competitive benchmarking capabilities that help you understand your position in the market
- Intuitive visualizations that make it easy to spot trends and opportunities
- Drill-down capabilities to examine mentions by firm, influencer group or individual analyst
AI-Powered Topic Snapshots
We know how crucial it is to be prepared for analyst meetings and know what’s on the analyst’s mind. Our new Topic Snapshots feature — accessible on analyst profiles and in the analyst finder page — provides instant understanding into:
- An analyst’s top focus areas from the past 90 days
- Detailed sentiment analysis for each topic
- Direct links to supporting content for Premium Content subscriber
Enhanced interactions module
We’ve revolutionized how teams capture and utilize analyst feedback with:
- AI-powered interaction summaries that highlight key takeaways
- Categorized insights with sentiment tracking
- New reporting capabilities including sentiment breakdown by category and insight sentiment trend analysis
Meet ARchie: Your AR expert assistant
Understanding the time constraints AR professionals face, we introduced ARchie, our AI-powered AR assistant. Ask ARchie anything AR-related and get instant, valuable assistance. ARchie helps with:
- Ideas to jumpstart AR planning and refine strategies
- Email content creation and optimization
- Briefing deck structuring and improvement
- Best practices guidance and recommendations
- Quick answers to AR-related questions. And yes, ARchie loves emojis! 🎯
Simplifying the day-to-day
We’ve focused on making our products more intuitive and easier to use, starting with some fundamental redesigns that reflect how AR professionals actually work:
Reimagined analyst profile page
The new profile pages offer:
- A clean, modern interface designed for quick information access
- AI-powered topic analyses
- Automated sentiment tracking across multiple content types
- Instant access to key analyst information
New ARchitect dashboard
Our redesigned dashboard provides:
- Customizable widgets (e.g., for reports, “quick links,” analyst info, etc.) for personalized workflow management
- Modular layout options for different working styles
- Quick access to frequently used tools and reports
Expanding our services
Beyond software improvements, we’ve expanded our service offerings to provide comprehensive AR support. Having fully integrated Wind Communications (which we acquired in February) into the ARInsights team has enhanced our ability to offer
- Strategic AR program development and optimization
- KPI development and tracking customized to your business goals
- Cross-functional collaboration strategies
- Day-to-day program execution support
Looking ahead
As we move into 2025, we remain committed to innovating in ways that matter to our customers.
The improvements we’ve made this year lay the groundwork for even more exciting developments in the coming year. We’re already working on new features and enhancements that will further transform how AR professionals work, demonstrate value to their organizations, strengthen communications with analysts, and ultimately influence buyers.
Thank you for being part of our journey in 2024. We’re excited about what’s ahead and look forward to supporting your AR success in the coming year.
Want to learn more about any of these features? Contact our support team at support@arinsights.com or schedule a demo to see these innovations in action.
